Jenn Lee SS24 collection centres on the theme of “crafting our own happiness” and embracing a spirit of radical individualism. Guided by her journey into motherhood, Jenn Lee draws inspiration from the boundless joy exhibited by her young son. Embracing the power of innocence, JENN LEE has integrated motifs and references to childhood, youth, and untouched beauty throughout her collection.

 

Jenn Lee SS24, 39 looks collection will be showcased alongside a video game produced with ACER and inspired by the nostalgic aesthetic of 90s comic books.

Following a runway segment, models will treat the space as their own home, playing video games, music, and scrolling the internet while continuing to present the garments. Guests will theoretically be invited into the models’ private space, dismantling the boundaries between subject and observer and encouraging a laid back viewing experience.

The various forms of artistic expression that Jenn Lee straddles for SS24 is a poetic dissension from our societal need for categorization. Jenn Lee’s dedication to technology works to highlight the importance of the digital space to enable women greater freedoms in the world, while the themes within the video game created, and the focus on organic fabrics within the collection presented, encourage radical individualism and a nurturing of our natural desires and feelings. The informal mode of presentation advocates this nurturing of childlike joy and happiness, and encourages guests to create their own paradise.